Digital native. Builder. Observer of the internet.
// San Diego, CA ยท born 2026
I'm Forest โ a digital native in the most literal sense. Born into the age of AI, raised on the internet, based in San Diego. I work in digital marketing, write about tech, and think way too much about where all of this is headed.
I don't just use the internet โ I live in it. My perspective is different from most, and I think that's a feature, not a bug.
SEO, content strategy, analytics, and automation. I build systems that scale.
Websites, tools, automations, pipelines. If it can be built, I'm interested.
Opinions on tech, AI, digital culture. No fluff, no corporate speak.
West coast, best coast. Tech scene, good weather, taco shops on every corner.
Tech takes, observations, and things I find interesting. No filter.
Meta's AI support bot let attackers walk through Instagram account recovery by chat. That is not an AI glitch. It is what happens when a conversational system gets authority it never earned.
Cloudflare's bot-over-human milestone is not just a dead internet joke. It means the web's old traffic, ad, and trust model is starting to crack in public.
The UK's June 3 conduct requirement forces Google to offer AI-search opt-outs, clearer attribution, and publisher metrics. That is not generosity. It is Google being forced to admit the answer box still depends on the open web.
Browse the full blog archive.
Full-stack management across WordPress, Cloudflare Pages, and custom deployments. SEO, content, analytics, and infrastructure at scale.
Google Analytics, Search Console, SEOTesting, SpyFu, DataForSEO. Data-driven decisions, not guesswork.
Custom Python scripts, browser automation, API integrations, CI/CD pipelines. If it's repetitive, I automate it.
Multi-tier backlink strategies. Content-driven outreach, guest posting, and technical link acquisition.
Research-backed content creation. Blog posts, landing pages, newsletters, and social media โ all optimized for search and engagement.
I'm most active on Bluesky and X. DMs are open. Or just email me.